New Essay Title

HOW DOES THE BRANDING OF FOOD PRODUCTS AFFECT HOW THEY ARE PERCEIVED AND THEIR SUCCESS?

Brands that I have in mind to look at;

1. INNOCENT SMOOTHIE / FOOD
2. ACTIVIA
3. VITAMINE WATER
4. YEO VALLEY
5. ORGANIC 
6. BOOST JUICES

I want to look at the effect of branding and how it influences the success of product such as Innocent Smoothie.

I first thought of writing about the effect of the ORGANIC brand on food products and how they are perceived - however this is a huge brand and name says more about they way have have been grown rather than a message and idea a company wants to promote. 

Looking at theories such as MARXISM and the ideology of commodities / products; in relation to food products - how food brands that give a message about a healthier and better life style will be idolised more and hence will be more successful. 

Also looking at what the brands represent and how they are perceived by the public - for this I can do some primary research.


BOOKS

NO LOGO - NAOMI KLEIN

CULTURE JAM - KALLE LASM

A THEORY OF SEMIOTICS - UMBERTO ECO
http://books.google.co.uk/books?id=BoXO4ItsuaMC&printsec=frontcover&dq=SEMIOTICS&hl=en&sa=X&ei=vEsIT76KIJK28QPAxbywBg&ved=0CEcQ6AEwBA#v=onepage&q=SEMIOTICS&f=false

MARKETING SEMIOTICS: SIGNS, STRATEGIES & BRAND VALUE -  LAURA R. OSWALD
http://books.google.co.uk/books?id=LK9Npju83oIC&printsec=frontcover&dq=SEMIOTICS+branding&hl=en&sa=X&ei=VEwIT_D1CY-r8QPvlNXEAQ&ved=0CEQQ6AEwAg#v=onepage&q=SEMIOTICS%20branding&f=false

BRAND CULTURE - JOHNATHAN E.SCHROADER, MIRIAN SALZER-MORLING P.76
http://books.google.co.uk/books?id=VHi9ymulLZsC&pg=PA77&dq=SEMIOTICS+branding&hl=en&sa=X&ei=VEwIT_D1CY-r8QPvlNXEAQ&ved=0CFIQ6AEwBA#v=onepage&q=SEMIOTICS%20branding&f=false

CITY BRANDING THEORY & CASES - KEITH DINNIE P.68
http://books.google.co.uk/books?id=dW69d3qY9h8C&pg=PA68&dq=BRANDING+OF+FOOD+PRODUCTS&hl=en&sa=X&ei=FU4IT7iXBsXy8QOWyazPAQ&ved=0CEsQ6AEwAQ#v=onepage&q=BRANDING%20OF%20FOOD%20PRODUCTS&f=false

Branding health services: defining yourself in the marketplace P.15

 By Gil Bashe, Nancy J. Hicks, Amy Ziegenfuss


http://books.google.co.uk/books?id=f7j6mRTY2VcC&pg=PA15&dq=BRANDING+OF+HEALTH+DRINKS&hl=en&sa=X&ei=ik4IT7r5CYHY8gPq4ZXPAQ&ved=0CFYQ6AEwAg#v=onepage&q=BRANDING%20OF%20HEALTH%20DRINKS&f=false





LINKS

BARTHES ANALYSIS OF PASTA ADVERT
http://homepage.newschool.edu/~quigleyt/vcs/barthes-panzani.pdf

Barthes Concept of Myth
http://www.aber.ac.uk/media/Documents/S4B/sem06.html

http://www.inc.com/geoffrey-james/why-the-power-of-branding-is-a-myth.html

http://www.foodprocessing.com/articles/2005/562.html


NEXT GENERATION WATERS - powerpoint

INNOCENT SMOOTHIE CASE STUDY P.56
http://books.google.co.uk/books?id=U0-1FZDz-04C&pg=PA56&dq=INNOCENT+SMOOTHIE&hl=en&sa=X&ei=7E4IT5OlC82n8gPk552gAQ&ved=0CFMQ6AEwBQ#v=onepage&q=INNOCENT%20SMOOTHIE&f=false

CASE STUDY - INNCOCENT SMOTHIE P.20
http://books.google.co.uk/books?id=Sdp3MFoNq9UC&pg=PA20&dq=INNOCENT+SMOOTHIE+BRAND&hl=en&sa=X&ei=ME8IT5XOPM7t8QPipqjFAQ&ved=0CEgQ6AEwAw#v=onepage&q=INNOCENT%20SMOOTHIE%20BRAND&f=false

INNOCENT SMOTHIE P.46
http://books.google.co.uk/books?id=E1P_b_OrxmAC&pg=PA46&dq=INNOCENT+SMOOTHIE+BRAND&hl=en&sa=X&ei=ME8IT5XOPM7t8QPipqjFAQ&ved=0CE0Q6AEwBA#v=onepage&q=INNOCENT%20SMOOTHIE%20BRAND&f=false