- Health issue - Social Issues - Branding / Packaging - the influences e.g. Innocent Smoothies
- Pick a company and look
- Relationship between design and social change
- Design and politics
- Social Messages shown through design
- How an increase in concerns for health have influenced design and branding - look at both sides
- How society is shifting a brand and how the brand is influencing society
- What are the social issues out there
- Social messages - how is branding / identity influencing society
- the power of branding - how it attracts different target audiences etc - brand theory
- Focus on 1 specific campaign
- How brands and design shapes the way we thing - different target audience groups.
Areas I am interested in - brand / packaging - how it draws your attention - makes you want it - conform to what is expected of society - this is what you need to fit in.
Primary Research
If the company you are talking about aren't UK based then you can get in contact with them and use that as primary research.
Take a theory that you understand and then apply it to a theory of your own interest e.g.
Foucat / Panopticism
Visibility
On display
Mental control
The need of buying items when you don't need them - how does design affect attitudes / behaviour / morals - how do the brands and identities manipulate graphic design tools....? Space - layout - visibility
Chose certain brands -
750 words on the theory and explaining what it is
That will then extend to a broad theory of panopticism and shopping spaces
Then focus on 1 place / shopping environment and relate to.
It doesn't all have to be philosophical theory - there are many other theories about advertising / social levels etc - Read around
Persuasion in Advertising
BRANDING
The developments of mass production - ability to produce on a large scale - the volume of commodities on the market is increased - things are made quicker, faster, more churned out = increasingly there is more and more choice in terms of quantity but there is no choice in terms of quality - the market is flooded with more of the same product.
To make your product more special there is a need to brand it.
They used to give it a persons name to make it seem that it was from an old family / secret
Gradually it becomes more sophisticated - people start attaching brands to types of lifestyles.
Weather you have or haven't got a brand - defines who you are as a designer
ESSAY POSSIBILITIES;
Technical analysis of brands and how they work
Bodrialar - Philosopher
The effects that brands have on products - the name - Coke Tap water, 'Vitamin water' - do people need things spelled out
The manipulation of branding and how it shapes our society
How do you brand the unbrandable - charities, NHS, schools - where the roll of the organisation isn't dominated by desire of the customers money
GENERAL TIPS - look at the sheet.
- Focus on something - 1 theory or 1 example - charity / company etc
- You could do an essay about consumer culture but it would be too abstract if it wasn't connected to 1 specific brand / company
- Branding - consumers - commodity fetish raised by Marx - we don't understand these as the products of human labour - that it is a product of worth (don't understand that they were made in a sweatshop for 5p, instead we have a connection to an abstract images of a brand = greater distance between the people in society)
- Adjusters - articles that are relevant
- Anything that is portrayed as a factor / evil is a good point to use and work with or against it in essay
- Social changes -
- Cities and spaces are brands
Design activitsm - designers who try and change the world for the better
General SOCIOLIGY books - it will tell you about consumer society
The consumption reader
The sheets given out
Rather than doing things we judge people on how we look
Social lives are mediated through image - shoes, hair, cars, brands they have - mediated the fabri of every single piece of their lives.
The model - aims to describe the processes of communication, this model was described for telephone communications
This could be your theory - take an advert campagne / brand and explain how it goes through the various stages
YOu could work out what stage went wrong if they didn't communicate effectively
Information source = mouth
Mouth piece - encodes it
Channel -
decoded by ear piece
At any single part noise cann effest the communication
If there is noise where you are communication then the mesage wont be transmitted effectively
How could you apply this to graphic design.
information source = designer who wants to convey a message thought a
encoder - software / technique / print method
Channel - however teh design gets out in world - screen, magazine, billboard etc
reciever - peoples eyes / technology
destination - the audience
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