Essay - List of Books

The new Guide to Identity: Corporate Identity, Retail Identity, Brand Identity, Organisational Identity, The Corporate Brand...How to create and sustain change through managing Identity 

- Wally Olins - 

Modernization and Ritual: Idenity and Change in Santal Society

- Sitakant Mahapatra - 

Design Corporate Idenity: Graphic Design as a Business Strategy

- Pat Matson Knapp - 

Consumer-Brand Relationships: Insights for Theory and Practice

- Susan Fournier, Michael Breazeale, Marc Fetscherin - 

Good; An introduction to ethics in Graphic Design 

- Lecienne Roberts - 

A thoery of Marketing; Outline of a Social System Perspecive

- Marius Ludicke -


Link to a book

http://books.google.co.uk/books?hl=en&lr=&id=MsdKjzk-hn8C&oi=fnd&pg=PR9&dq=articles+on+issues+of+corporate+identity&ots=boALyQ6qte&sig=SNuBA5S6c-7ZOs2nWe5_9z1Qw68#v=onepage&q=articles%20on%20issues%20of%20corporate%20identity&f=false


http://www.identityworks.com/

http://www.point-articles.com/categories/3.branding-and-corporate-identity.html


Marx K - Fetish of commodieites