for the portfolio - discus this work in referent to graphic design.
OBJECTIVES
understand the term 'avant-gaurd'
question the way art/design education relies on the concept of the afant-gaurd
understand the related concept of 'art for arts sake'
quesiton the notion of genious
consider the political perspectives relation to avant gardism
question the validy of concept 'avant-gaurd'
DEFNINTION -
idea of doing art/design work that is PROGRESSIVE - innovating
ALSO referes to the idea of there being a group of people being innovative
being avant guard int the work you do - challenging, innovating
being part of a group - being a member of the avant-gaurd
(constant historical improvements) - challenging the social movement
MARCEL DUCHAMP
THE FOUNTAIN -
LHOOQ -
trying to shock people, taking the piss out of the steriotyped art, challenges conventional understanding of what is and it question who gives meaning to art and the avant guard and get them to read into the systems which surround art. DUCHAMP only picks ready-mades which have no aethetics and that he had no feelings about eg urinal
FAUVES - wild beasts, shows reality of subject matter but challenges in the painitng style, very impressionistic.
REALIST PAINTING - comfortable fanticy but painted in very realistic style (naturalistic)
COLLEGE PROSPECTUS - design with polotics
criteria for this college (art)
- innovation - creating new stuff
- experimentation
- ogigionality
- creative genious
the artists among the college would say that designers are less creative than them because we work to briefs and for clients and we take money therefore are not at the same level. The principles of this institution which educations various different designers and artists, the concepts above are fine art concepts but applied to any sort of design. this is epitimised from the dropping of 'design' in the name of this college. It highlights the links to the hierarchy...art is at the top and graphic design is near the middle
OLD WAY - you would spend hours immitating and learning from other people/drawing the same things for hours over and over again until you get it right, then go to the background - then when you get so good you become your own artists - you emerge into the world not as an individual genious but as the voice of anothers inperpreation.
DEATH OF CHATTERTON
he used to be a beacon but the reason he is living in a shit hole is because he cant sell any of his works. This myth still applies today (every fine art student) - they say that they are just in there for the 'expression'. Art is less about individual genious
This leads to the situation of ELITASIM - you belive you are better than everyone else
COURBET - THE STONE BREAKERS - he uses the working class as the subject matter, they are not looking at the viewer and engadged in their work. shows the circle of life - youth and elder, showing that there is no change and this is the potential his life is going to reach. Paintings were commissioned by the rich so UNUSUAL to have SM.
ART FOR ARTS SAKE
they try to create a system of system of aethetic experimentation.
SIGNIFICANT FORM - the relation sand combination of lines and colours, which when organised give the prover to move someone aesthetically.
art is seen as more valuble because there is MORE WRIGHTING about the art rather than design. This produces a system of concential knowledge. These critics are only needed when art becomes IMMIDIATELY meaningless to other people.
VALUE is given by tastemakers
CLEMENT GREENBERG - made a career out of wrighting about abstract expressionists. He wrights about JACKSON POLLOCK/. Pure art - showing drama etx. No polotics and no message
a major problem for the avant-gaurde is that it seems to necessitate ELITISM
so for those memebers of the left wing (interseed in social change) there was a tentandcy to have to rely on ACADEMIC TECHNIQUES in order to appeal to the public
BEATRICE WARDE - the crystal goblet
the fate of the graphic designer - if you are good...you should be invisible. the good designer is invisible. the then you can never have ur voice heard as a graphic designer. aim for invisiblilty and graphic designer
DESIGN FOR DESIGN SAKE - aesthetically experimental - the idea of people understand/read it
WHAT IT KITSCH
it aspires to be like art but fails in some way. To call something KITSCH you have to make a judgement of taste - but who decides what is tasteful
vernacular typography
- jumping accross media
- simplification of style - repainted masterpieces for the modern eye
Kitsch (English pronunciation: /ˈkɪtʃ/, loanword from German) is a form of art that is considered an inferior, tasteless copy of an extant style of art or a worthless imitation of art of recognized value. The concept is associated with the deliberate use of elements that may be thought of as cultural icons[1]while making cheap mass-produced objects that are unoriginal. Kitsch also refers to the types of art that are aesthetically deficient (whether or not being sentimental, glamorous, theatrical, or creative) and that make creative gestures which merely imitate the superficial appearances of art through repeated conventions and formulae. Excessive sentimentality often is associated with the term.
The term kitsch is considered derogatory, denoting works executed to pander to popular demand alone and purely for commercial purposes rather than works created as self-expression by an artist.[2] The term is generally reserved for unsubstantial and gaudy works that are calculated to have popular appeal and are considered pretentious and shallow rather than genuine artistic efforts.[3]
THOMAS KINDAKE - he calls himself the 'painter of light' in a guild frame
so in a democracy if everyone likes something then shouldn't it
so in a democracy if everyone likes something then shouldn't it
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