The first poster, 'Uncle Sams' is a Nationalist advert to sell a 'range' cooker. The name itself is personification of a 'father figure'.It is a symbolic poster which shows people that if you buy this cooker you will be better than everyone else and recieve an aspiration lifestyes. The second poster contrasts greatly with the first as it is a propeganda poster for the First World War. It is sending a message out to the men that they should sign up for the war as there was a conscription. The messe in this poster is 'go to war otherwise in the future you will not have anything to talk to you children about.' This message contrasts greatly with the Uncle Sams advert as it gives the idea that if you dont do what is told by the poster your life is dim in the future, whereas in the Uncle Sams advert it is saying how if you do get this you will have a better life, not that your life will be dim without it.
The subject matter of the Uncle Sams poster is four people sitting round a table, one of which is represented as a Globe, representing of the trading countries with America. There is a maid to the left side of the table who is putting food on the table. This poster represents America's attitude to the world at the time, that they were more important than the others. This is shown by the other people who are representations of other countries of the world; Dixi, the West and New England and how they are coming to eat with America, this represents that the US is feeding the world. The whole setting of this poster is dedicated to the US to show off its greatness.
This greatly contrasts to the First World War propaganda as it is a clearer image and more realistic in comparison to the first poster. It shows three figures; two children and a father who is sitting in a chair, looking at the viewer with a perplexed and slightly anxious expression. The son is playing with toy soldiers on the floor while the girl asks the question written on the poster "Daddy, what did you do in the Great War?" This poster contrasts with Uncle Sams advert as it is promoting the greatness of war and joining together to fight, whereas the first poster promotes the idea that a person/America is better than everyone else because of purchasing this. The son playing on with the toy soldiers represents how that if he was old enough he would join the war, he is challenging his father.
The colours of the two posters are very different. The Uncle Sams poster, the main colours used are red white and blue; all the colours of the American flag. In addition to this, stars and strips are the main theme throughough the poster for example, the carpet, the walls, the curtains, the male figure's trousers. This is to attempt to tap in the spirity of the American Triumph and demonstrate a prosperous house and idealised lifestyle. Whereas the propeganda poster, the colours are more realistic using greens, beiges, browns and black, not bright and more typical of a propaganda poster at the time. The colours are not trying to demonstrate how better off their life will be, it represets how 'normal' it is to join the war, and that they should follow the norme.
The main contrast between the two posters is that the Uncle Sams poster is trying to show off the greatness of America and how it is so much better than the other countries. In comparison to the propaganda poster which is not trying to promote the countries greatness, it is persuading men to join the war to make their country win, and hence be great.
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